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THE STATE is a publishing practice based out of Dubai, U.A.E. It investigates South-South reorientations, problematised futurisms, transgressive cultural criticism, and the sensuous architecture of this “printernet.”

AKA «browning the future»

ETC is a collection of our findings from elsewhere around the internet.



The drink was invented by Noel Nichols—a herbalist—in a warehouse in Manchester just before World War I. This English ‘old-fashioned’ drink was first introduced as a medicinal remedy in 1908 during the temperance movement, where the consumption of alcohol was considered to be dangerous to health and soul. Thus, Nichols developed the drink as part of this social phenomenon, and initially called it Vim Tonic: a juice made from grapes, blackcurrants, and raspberries flavoured with spices and herbs. Vim Tonic was created as a substitute to alcohol while being marketed to improve ‘vigour’ (hence the name vim), and is probably why the packaging looks like a wine bottle with an ingredient base of grapes. The name Vim Tonic was later shortened to Vimto in 1912. Its first global outlet was Guyana in 1919, then India in 1924. (via vimto | THE STATE)

  1. elprento reblogged this from khaleejiswag and added:
    Is it weird I like mixing Vimto with Coke Zero?
  2. hawra313 reblogged this from bu-hashem
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  4. bu-hashem reblogged this from khaleejiswag and added:
    This is what makes Kuwaiti Iftar complete … VIMTO
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  9. killingdenouement reblogged this from khaleejiswag and added:
    did you know that vimto was originally called ‘vim tonic?’ and developed as a temperance-era alternative to alcohol? and...
  10. khaleejiswag posted this